The two most pressing challenges Chambers of Commerce and Economic Development Organizations (EDOs) face today are:

1. Staying relevant (or becoming relevant in the first place)
2. Securing meaningful, transformative financial support 

Without a clear strategy to increase relevance and engage your members beyond token participation into a deeper commitment, your organization risks waning interest, nominal membership funding, and, ultimately, irrelevance.

Chart a Practical Path to Engagement 

To help Chambers and EDOs navigate their community’s unique dynamics and develop a relevant plan their members and stakeholders need, we just released The Five Levels of Engagement: A Comprehensive Guide for Chambers and EDOs. 

This complimentary resource will help you:

• Strategically identify opportunities for engagement and alignment
• Understand your members’ level of commitment and how relevance drives engagement
• Elevate key, influential members to higher levels of engagement

Download the full guide here.

The Five Levels: An Overview

1. Awareness: Members contribute to avoid being left out or as a symbolic gesture, not out of genuine interest.
2. Interest: Contributions stem from perceived value or tradition but lack a personal connection.
3. Benefit: Members see specific benefits, such as networking or PR advantages, and start engaging more for personal or business gains.
4. Engagement: Active participation is common, often with an interest in advocacy or specific programs.
5. Commitment: Members make substantial investments of time and effort, seeing their interests as aligned with the community’s success and the organization as the main vehicle for impactful change.

By identifying where members fall in this spectrum and crafting strategies for relevance that inspire movement toward deeper involvement, your Chamber or EDO can bolster both relevance and financial commitments that will drive your community’s economic future.

Get your copy of the guide and start planning for greater community impact.

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